Creating integrated brand dialogue
A small agency network with big ideas on how to activate brands in a new and better way
1. Track and analyse online buzz with proprietary social media data-mining software.
2. Translate buzz-data analysis into unique consumer and shopper insights.
3. Understand what content and channels are most relevant for consumers pre and post-purchase.
4. Plan an integrated brand dialogue strategy.
5. Create brand identity, brand packaging and brand activation touch points that we bring to life in-store, out-of-store, online, on mobile, on social media and transmedia storytelling platforms.
6. Monitor the touch points for levels of interaction and effectiveness.